Bell Pottinger just got caught with its PR pants down.
According to Wikipedia, the PR agency made more than 1,000 edits to its clients’ entries using several false accounts. It removed negative information and replaced it with positive content. Wikipedia has launched an investigation into the U.K. firm for violating the social encyclopedia’s editorial policy.
Very often in the PR world, clients come to us with one of two requests regarding Wikipedia:
1. We don’t have a Wikipedia page. Can you help us create it?
2. We have a Wikipedia page, but not everything on it is good. Can you help us change it?