PR firm’s successful email newsletter focuses on just ‘Five Things’

Hunter Public Relations zeros in on the essentials to give readers a snapshot of social and online media—and grows its subscription rate by 10 percent monthly.

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This one-page publication from the New York-based public relations agency offers a list of five bullet points on a single topic, from Pinterest to geosocial networking. The format is simple: “Five Things You Need to Know About …”

It’s short, simple, and to the point, and it was the winner in the Best Email Newsletter category in PR Daily’s Digital PR & Social Media Awards.

PR Daily’s 2012 Digital PR and Social Media Awards were presented by Synaptic Digital. Learn more about Synaptic Digital here.

One issue, for example, explains five things you need to know about Pinterest. “Visual content drives engagement” is point No. 1:

“On Facebook, which is still the social network by which all others are measured, photos receive higher engagement rates than link, text, and video posts (eMarketer). On Pinterest, text-only posts are not an option, which is one of the reasons initial engagement on the site is so high.”

Other entries include stats on Pinterest’s growing audience, and information about how brands like Whole Foods, Pillsbury, and Blockbuster are using Pinterest to connect with consumers. Another issue of The 511 tells readers five things about Google+.

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