PR hiring trend: Employers want media producers

Companies need PR and communication professionals who know how to tell a story. Here are four skills you should grasp to fill that need.

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Employers are looking for a new kind of PR candidate: media producers.


Think about it. What’s the one thing most companies will need in mass amounts in the months and years ahead? That’s right, content. And, when it comes to content, the demands are increasing—every day—as companies look for text, audio, video, and photo content, and many combinations of the four.

That’s where companies tend to struggle. Organizations typically have different specialists or contractors for each type of content. Video specialists. Writers. Photographers. They’re all silos with specialists.

I think that will change in the not-so-distant future.

One reason is economics. Many companies can no longer afford to specialize when it comes to content. Sure, they need quality, but not at a severe cost (and not for every project). At the same time, the talent pipeline is changing.

Younger PR pros are far more adept at photography and video technologies than their older counterparts. And technology has significantly leveled the playing field the last few years.

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