PR industry has ‘done a poor job of laying claim to being the authoritative voice on all things social and digital’

Advertising Age explored the challenges and pitfalls ahead for the advertising, marketing, media and public relations industries. The problem with PR, it said, is “that the industry as a whole has done a poor job of laying claim to being the authoritative voice on all things social and digital.” So, what should PR agencies do in 2010? “Looking ahead, most, if not all, PR shops need to put a more intense focus on navigating and understanding which outlets are having the most impact on c…