PR is more than just a fat rolodex

You often hear that PR is a contact game. “He/she with the best relationships wins” is the old adage. PR pro Heather Whaling begs to differ. She claims there is much more to it — and she’s right. “Businesses looking to hire a PR person need to find the person who can create a solid pitch to grab the reporter’s attention and secure solid media coverage — not just the person with the longest contact list,” Whaling wrote on her blog, prTini . — Jackson W…

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