PR lessons from Letterman

From veteran PR pro Fraser P. Seitel: “Letterman had demonstrated his public relations prowess from the moment five months ago when he revealed, on his own program, that his sexual encounters with female staffers had led to a jealous suitor’s criminal attempt to extort money. Notwithstanding the questions of marital morality and workplace propriety that Letterman’s behavior evoked, it is inarguable that he handled the public relations fallout brilliantly.”