PR pro: For me, there’s no other option but entrepreneurship
The author explains how he went from working for the current prime minister of Canada to nonprofit PR to running his own communications shop.
I ended up where I was supposed to.
The path that led to opening my own communications shop wasn’t always clear. Had a few things been different I might still be working for a larger firm. At some point though, the inevitable was bound to occur.
In my 20s, I worked for the current Canadian prime minister in an issue management capacity while he was leader of the opposition. During my tenure with Stephen Harper, I got to serve in two federal election war rooms.
After politics I slowly moved up the ranks at various places, until I ended up running the PR department at North America’s largest producer of charity events. It’s a well-run company that does good things for its clients’ bottom lines. Though the firm was six years old when I started, its vibe and culture remain very “startup.”
The CEO at my former employer is a classic “visionary type” entrepreneur—a delegator uninterested in minutiae, who trusts his staff. In this environment, I came to view the PR department as my own business. This perspective was, on balance, positive and certainly congruent with my personality.
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