PR pro in B-M ethics flap has history of shoddy reporting

At CNBC, Jim Goldman came under fire for his ‘schoolgirl crush’ of Apple and Steve Jobs. The journalist criticizing him was Dan Lyons, who blew the lid off the Burson-Marsteller/Facebook story.

Jim Goldman, a former tech reporter for CNBC, and John Mercurio, an ex-political reporter, were behind the ugly smear campaign in which Facebook targeted Google over alleged privacy issues.

When Goldman was at CNBC, he stirred up plenty of controversy when it came to covering Apple. In 2009, Fast Company and Gizmodo took Goldman to task over being completely wrong about Steve Jobs’ health status.

Perhaps more interesting, Dan Lyons, the reporter who outed Facebook as the company behind the B-M campaign, had taken Goldman to task before, during that same back-and-forth over Goldman’s reporting acumen.

Lyons said on CNBC to Goldman:

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