PR pro: ‘One in three [British] PR agency heads is an idiot’
News that the U.K.’s PR industry is questioning its approach to digital and social media sparked a passionate blog post.
Sutton writes:
“Maybe it’s because I work for an agency that’s forward-thinking when it comes to online PR, or perhaps it’s because I have a network of like-minded peers, but the fact that 34 percent of PR agencies don’t have a digital strategy and that, astoundingly, 6 percent don’t even think it’s relevant to their business, is mind-blowing.”
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