PR professionals share their New Year’s resolutions

From Matthew Bowes, who wants to more effectively reach journalists on Twitter, to Karina Goldrajch, who vowed to avoid eating lunch at her desk while she works, here’s what you said:

Pitching the media the old-fashioned way

“I resolve to get a new ribbon for my antique Underwood typewriter (if I can find it) to peck out one thoughtful and relevant pitch to a business publication’s editor per month. No links, no social media and no video. Just a well-written ink impression of a good story idea for their readers carried vis-à-vis the U.S. Post Office. I wonder if anyone will open it.” – Michael Emerton, founding partner, BridgeView Marketing

Meeting the media

“As someone new to the PR industry, I’m making it my New Year’s resolution to build media relationships over the next year. I’ve taken a haphazard approach up to this point and need to focus my efforts. I’m setting the highly attainable goal of meeting one new beat reporter and an editor in a small town every month. By the end of 2012, I’ll have 24 great new contacts!” – John McLaughlin, account executive, Jones Public Relations, @JohnRMcLaughlin

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