PR pros: 4 crucial reminders for pitching the media

I’ve always considered myself a public relations professional by trade.

Even when the general perception of PR isn’t that good, I still try to advocate for stronger ethics, better measures, and more honorable tactics than those that give the industry an iffy reputation.

Despite the last several years of trying to help many of my colleagues better understand that email blasts and impersonal communications are generally ineffective and, under certain conditions, illegal, too many still don’t get it. So let’s review—and this time, pay attention:

1. If you email a blogger, media member, or any individual with a pulse and they do not know you and didn’t ask you to email them, you are—at most—introducing yourself. If you do anything more than that, you are spamming them.