Cuban sums up his position in the post: “I have no doubt that a smart PR person can add value to a startup. The problem is that all things considered, it’s not enough value.” Cuban goes on to produce his own pitch letter to show us all how easy it is.
Veteran PR professional Peter Himler isn’t buying it. He sees PR pros as necessary —especially for startups—in a crowded tech landscape:
” … the reality is that tech journos are drowning in hundreds of daily story suggestions—mostly irrelevant—but many from path breaking companies whose products or services actually merit editorial consideration.
“The ability to capture the limited bandwidth of a tech or startup beat reporter takes time, trust, perseverance, ingenuity and frankly, a little luck. Clearly a company’s co-founder has better things to do with his or her time.”
There are two reasons why this is a suddenly relevant debate: