PR pros: ‘Don’t even try to pitch a story this week’

A former newspaper editor turned PR practitioner explains what it’s like inside newsrooms this week following the death of Osama Bin Laden.

Reporters will be digging deep into their source books for people they interviewed in the days and weeks following 9/11. We will have terrorist survivors, former military intelligence officials, first-responders, and college professors. They will be asked these questions: How does it make you feel, and what does it mean?

It’s been a long time since we’ve had a truly breaking news story, perfectly revealed during prime time. And this one was a doozy.

When television stations broke from coverage Sunday night almost simultaneously to each take credit for confirming Osama Bin Laden had been killed, the nation stopped and listened.

And we will keep listening.

In newsrooms nationwide, they will focus singularly on the story. Features, business and sports reporters will become news reporters. Only extraordinary news will rise to the front pages or the first half-hour of news reports.

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