PR Pros: Obama losing control of healthcare message

PR professionals interviewed by Advertising Age seem to concur that President Obama has lost control of his message of healthcare reform. “And according to a number of communications professionals, the irony in all of this is that the president’s opponents have managed to define the issue and take control of the conversation with tool—such as grassroots marketing and e-mail communications—that he used to near perfection during the election,” wrote Michael Bush for Advertising Age …

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.