PR pros share their predictions for the future of the industry

Take out your Magic 8 Balls. Mashable interviewed 14 PR pros to learn their opinions on the road ahead for public relations, including the future of the press release. “It’s pretty clear where the press release will go next,” David McCulloch, director of public relations at Cisco Systems, told Mashable. “It’s going to get shorter; link to more sources; be focused on simplification and explanation; and it’ll come in many more flavors.” Check out the other predicti…

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