PR pros: Stop adding journalists to your email lists

The tactic shows a lack of care when attempting to build relationships and keep members of the news media up to date on your news and pitches. It can also get you permanently ignored.

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This article originally ran on PR Daily in January of 2018.

There are many pitch behaviors that can annoy journalists, but one in particular can easily get you blacklisted.

Adding reporters and editors to your newsletters and other email marketing lists combines what is possibly the worst media relations decision with automation that ensures that you annoy said member of the media not once, but many times each week.

Though many PR pros will send a pitch to a mass email list, this one-off approach isn’t as egregious as signing up an email for regular digital missives without the recipient’s permission.

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Here are several things worse than being notified that you’re now on an email marketing blast list to which you didn’t subscribe:

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