PR should lead companies through the recovery

Since the economy collapsed last year, corporate communication departments — when not being slashed — were busy responding to crises: layoffs, bankruptcies, restructurings. “When the engine kicks back on, senior managers need to have a solid game plan for communicating with all their various stakeholder groups, from customers and employees to bloggers/media professionals and investors,” PRNews reported. “As the first twinkle of light at the end of the tunnel becomes visible,…

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