The study suggests that a Web page’s search rankings start to improve when its URL has received 50 tweets, but the real benefits start to accrue after it’s tweeted more than 1,000 times.
Public relations teams are often responsible for the content organizations publish. As a result, it’s important to consider how they can build rank and visibility for their organizations’ websites by fine-tuning their Twitter strategy and working more closely with their Web marketing teams.
Organize and align PR, social media and search.
Taking advantage of Branded3’s findings to build search rank for a website will take some planning and organization. Some organizations may need to develop more tightly integrated communications plans as well as a better-defined approach for sharing and tweeting press releases and other content on social networks.
Here are some steps to help make that happen: