PR veteran among those behind social media magazines

On Monday, word spread about four new print publications covering social media. PR Daily caught up with the associate publisher, who happens to work in public relations.

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That’s the basis for GSG World Media, which this month will begin publishing Tweeting & Business, LI & Business, fb & Business, and The Big G & Business. The publications will take a look at how businesses are taking advantage of Twitter, LinkedIn, Facebook, and Google, respectively.

Associate publisher Eric Yaverbaum told The New York Times blog Media Decoder that the first run will produce 250,000 copes of the magazines, which will be sold in Home Depot stores for $7.95 each.

“They will also be free in various digital formats to five million people who will receive an e-mail from Office Depot this week,” reports the Times.

The print versions mentioned in the Times post represent a mere 5 percent of their total circulation, Yaverbaum told PR Daily. They’re also available in a variety of digital formats, adding up to a rate base of roughly 14 million.

What’s not mentioned in the Times post is that Yaverbaum is a 30 year-veteran of the PR industry. He is also author of the book, “Public Relations for Dummies.”

So, why is a PR professional like Yaverbaum involved in this project?

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