PR vs. advertising: Turf battle over ‘sponsored conversations’

If your company has stepped into sponsored conversations—paying bloggers or tweeters to write about a product or service—which department is handling it? An informal survey found that more companies are handing this responsibility to advertising departments instead of PR or communication departments. “True, sponsored conversation is paid media, and paid media has historically been handled by ad agencies,” wrote Bateman PR’s Bill Bourdon. “Yet, how could our counterpart…