Pregnancy test maker births a new take on Labor Day

Launching its #MyLaborDay promotion, e.p.t. is using social media to give expectant mothers a chance to win $500.

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Perhaps that’s the reason e.p.t. is launching its #MyLaborDay promotion.

All you have to do is birth a child or (to avoid the appearance of discrimination) casually know someone who birthed a child on Sept. 2—Labor Day.

Get it? “Labor Day?” Marketing folks are nothing if not clever.

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