Pregnancy test maker births a new take on Labor Day
Launching its #MyLaborDay promotion, e.p.t. is using social media to give expectant mothers a chance to win $500.
![Ragan Insider Content](https://s39940.pcdn.co/wp-content/themes/ragan-theme/img/insider_600x350_lockdown.jpg)
Perhaps that’s the reason e.p.t. is launching its #MyLaborDay promotion.
All you have to do is birth a child or (to avoid the appearance of discrimination) casually know someone who birthed a child on Sept. 2—Labor Day.
Get it? “Labor Day?” Marketing folks are nothing if not clever.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
![Ragan Insider Logo](https://s39940.pcdn.co/wp-content/uploads/2018/05/ragan-insider-logo.jpg)