Premera Blue Cross enlists Edelman for crisis response after breach

The healthcare organization recently suffered the second largest cyber attack on record, and turned to the PR firm for help. 

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Premera VP of communications Eric Earling confirmed to PR Week that his company is working with the PR firm:

National news headlines have been clear this is becoming a serious topic for both the public and private sector when it comes to cyber security. So it has been helpful to have Edelman’s expertise and counsel on specific issues related to data security.

Premera launched a microsite that offers its customers two years worth of free credit monitoring, identity protection and identity theft insurance.

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