Print revenue continues its decline: 3 lessons for PR pros

The newspaper industry has fallen to a 27-year low for ad revenue. What can PR pros take away from these numbers to help themselves—and help journalists?

The Associated Press reports that the industry is at a 27-year low when it comes to generating ad revenue. Combined print and online ads brought in $5.6 billion in the first quarter, compared with $6 billion a year ago.

No surprise there. Advertising in newspapers is akin to slapping your logo on a post-iceberg Titanic, and the only people paying attention are the members of the string quartet.

It’s routine and even borderline cliché these days to bemoan the dying of the newspaper industry. The people who talk about wanting to feel the newspaper in their hands and smell the ink are sounding less nostalgic and more desperate. However, the industry’s painful demise offers some solid reminders for the PR industry.

Here are three lessons we can take from these most recent numbers:

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