Procter & Gamble stops selling detergent with neo-Nazi symbols

The numbers 18 and 88 on the packaging of Ariel detergent were intended to show the numbers of loads, but instead, conveyed inadvertent meanings in Germany.

Ragan Insider Premium Content
Ragan Insider Content

The number is sensitive because far-right extremists in Germany often use it as a code to skirt a ban on the use of Nazi slogans in public: since ‘H’ is the eighth letter of the alphabet, “88” represents the phrase “Heil Hitler.” Similarly, “18” is used to stand for “A.H.” or Adolf Hitler.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.