PRSA chief defends public relations industry in letter to New York Post

Rosanna Fiske, the chair and CEO of the Public Relations Society of America, questions the Post’s depiction of PR as an industry that makes ‘bad news sound not so bad.’

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In a letter to the editor that ran in Sunday’s Post, Rosanna Fiske, the chair and CEO of PRSA, writes:

We are pleased that John Crudele sees the need for proactive public relations by our government, even though what he defines as being the job of PR professionals couldn’t be further from reality.

Yes, there should be a “better flow of information about what’s going on in Washington,” but he wrongly believes that America needs someone “whose job it is to make bad news sound not so bad.”

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