PRSA says threatening to blacklist media ‘certainly not what comprises ethical PR’

A representative from the Public Relations Society of America chides a PR firm that tweeted a warning to critics of its clients.

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On Wednesday, an official from the trade group weighed in on news that the Redner Group, a PR firm hired to promote the popular video game “Duke Nukem,” threatened to blacklist writers who gave the game lousy reviews.

PRSA’s Keith Trivitt said this sort of practice defies a “core tenet of public relations.”

The controversy began when the firm’s owner, James Redner, sent this tweet:

“#AlwaysBetOnDuke too many went too far with their reviews…we r reviewing who gets games next time and who doesn’t based on today’s venom”

He later deleted it, but not before websites picked it up.

Trivitt, the associate director of PR at the Public Relations Society of America, offered this comment to a Wired story about the incident:

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