On Wednesday, an official from the trade group weighed in on news that the Redner Group, a PR firm hired to promote the popular video game “Duke Nukem,” threatened to blacklist writers who gave the game lousy reviews.
PRSA’s Keith Trivitt said this sort of practice defies a “core tenet of public relations.”
The controversy began when the firm’s owner, James Redner, sent this tweet:
“#AlwaysBetOnDuke too many went too far with their reviews…we r reviewing who gets games next time and who doesn’t based on today’s venom”
He later deleted it, but not before websites picked it up.