PRSA unveils its top 12 PR industry predictions for next year

Last year, the Public Relations Society of America’s guesswork was fairly accurate. What do you think about its predictions for 2012?

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If last year was about understanding what PR professionals are doing in new media, 2012 will be about understanding why they’re doing it. With increased emphasis on targeted content and using metrics to drive influence, it’s clear that PR professionals are getting smarter about social media marketing and public relations

Here’s an overview of PRSA’s predictions for 2012; visit the organization’s blog for full descriptions:

1. Business increases its voice in the digital space

2. Convergence continues

3. Organizations will be defined by communication

4. Wanted: great industry leadership

5. The rise of the “influence professional”

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