Public relations could be a DIY business, PR pro says in Forbes magazine

“While a professional PR firm can deliver huge bang for your marketing buck, this business isn’t rocket science,” Robert Wynne, a California-based PR pro, wrote for Forbes magazines. “Truth be told, you could do a lot of it yourself—if you had the time and the connections, which you probably don’t. That’s not self-serving (I’m a PR pro), it’s just plain fact.” The article he wrote for Forbes covered how to hire a PR firm; he laid out five things to look for in an agency…

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