Questions your CEO should ask before starting a blog

So your CEO wants to blog. Or maybe you want your CEO to blog. Either way, social media consultant Shel Holtz has six questions your CEO needs to ask — and answer — before flipping the switch on that blog. For instance, “Are you well-schooled in what you can’t say?” This is particularly important, Holtz said, when your company is regulated by a body like the Securities and Exchange Commission (SEC). “Do you know enough about the regulations … If not, don’t …

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