‘Quickly becoming a social media crisis’: Critics hammer Nestle on its Facebook page

Here’s how not to handle Facebook criticism. Maybe you heard Nestle is taking heat from Greenpeace for using palm oil. (Greenpeace UK created a somewhat nauseating video about it.) Critics of Nestle took to the company’s Facebook page , and many of them had changed their profile pictures to anti-Nestle images. Nestle responded by reminding the Facebook visitors to be careful, because the Nestle logo — which many of them were using in their new Facebook images — was a trademark. Th…

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