Social platforms need brands to pay to promote their wares.
Quora isn’t a traditional social platform by any means. The site depends on questions and authoritative answers. Fast Company admits the site may appear to be “a glorified version of Yahoo Answers.”
Quora’s mission is certainly lofty, as CEO Adam D’Angelo explains in a blog post:
“We hope to become an internet-scale Library of Alexandria, a place where hundreds of millions of people go to learn about anything and share everything they know.”
But with a new blogging platform, the site is hoping to expand its mission through new formats, and as Fast Company suggests, possibly woo brands.