‘R.I.P. Linsanity’: The death of a social media craze

The buzz about New York Knicks guard Jeremy Lin reached a fever pitch last month, but is now dead, says the mainstream media. So, what’s the lesson?

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The craze is over, dead, finito. Left in its wake are millions of tweets, a poorly received Sports Illustrated cover, tons of headlines, and one very sorry headline writer.

According to Friday’s New York Post, New York Knicks point guard Jeremy Lin is no longer a phenomenon. The NBA team replaced its coach, and the new head honcho is reportedly not that crazy about Lin.

The Post‘s headline says it all: “R.I.P. Linsanity.”

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