Ragan names finalists in the 2014 PR Daily Awards

Our most popular awards program of the year received some incredible work from some very talented communicators. Find out what entries are still in the hunt.


Popularity isn’t everything. Quality counts. This year’s program overflowed with entries that oozed talent, creativity and quality. With nearly 350 entries from around the world, the 2014 PR Daily Awards continues to be Ragan Communications’ most popular awards program and one of the best measures of quality in the public relations industry. PR, marketing and business communicators came to win this year. In more than 30 categories, we saw our readers push boundaries, set the bar high and exceed expectations. This thick field of entries means that making it to the finals was no easy task. The fierce competition made the judges’ job quite the challenge. However, our judges have narrowed down the entries to the finalists. Now, the judges will examine these finalists one more time, and we will announce the 30+ category winners in a Special Edition of PR Daily in June. To everyone who entered this year’s PR Daily Awards, we thank you for sharing your remarkable work with us. We assure you it was not easy to narrow the field. To the finalists, congratulations and good luck in the next round! Annual Report

• Cherokee Nation Businesses, Proud Partner of Oklahoma • Coca-Cola de México, “Inspiring Great Stories” Coca-Cola México Sustainability Report • Corrections Corporation of America, CCA Yearbook • Hofstra University Office of Athletic Communications, 2012-13 Annual Report • Imagem Corporativa, Annual Report • Tiger Woods Foundation, 2012 Annual Report • University of Utah Health Sciences, Algorithms for Innovation

Blog

• Express Scripts, Healthcare Insights from the Express Scripts Lab • InkHouse Media + Marketing for Skanska USA, Skanska USA Blog “Constructive Thinking” • Liberty Mutual Insurance, Safe and Smart Living Blog • Pioneer Services, Blog for Military Families • SpareFoot, The SpareFoot Blog

Branding Campaign

• Corrections Corporation of America, I Am CCA • Identity for Wilbanks Energy Logistics, Wilbanks Energy Logistics Rebrand • Leidos, Inc., Leidos Brand Launch • LEWIS PR for Maynard Webb, Rebooting the Webb: The Launch of the NY Times Best Selling Book, “Rebooting Work” • O’Malley Hansen Communications for Playtex, Be Uniquely You • PadillaCRT for the U.S. Highbush Blueberry Council, Energizing the Face of Blueberries: From “Just Another Health Food” to Dynamic Lifestyle Staple • Voce Communications for Sony Computer Entertainment America, PlayStation Wins Hearts & Minds of Gamers with PS4 Launch

Business-to-Business

• Bellmont Partners for XRS Corporation, Driving Mobile Trucking Intelligence • Dallas/Fort Worth International Airport, Fire Training and research Center Re-Opening • Greentarget for DLA Piper, DLA Piper Global Real Estate Forum • InkHouse Media + Marketing for Plexxi Inc., Plexxi vs. Cisco, A David and Goliath PR Story • M Booth for Turnstone, Culture@Work in the Heartland: Recognizing the Contributions of Startups in Middle America • MWW for Arrowsight, From Technology Thought Leader to Cross-Industry Game Changer • PR Partners for Mercedes-Benz Buses Mexico, Annual PR Campaign

Business-to-Customer

• Gregory FCA for Friendly Planet Travel, Promoting Awareness About Legal U.S. Travel to Cuba • North Strategic for Canadian Tire Corporation, Canadian Tire’s 2013 Winter Driving Preparation Campaign: The Science of Winter Driving • TTNET, “Engelsiz Tivibu” (Accessible Tivibu)

Cause-Related Marketing

• Blue Flame, #CIROCTheNewYearProgram • Crossroads for Wells/Blue Bunny, 100 Years, 100 Wishes • M Booth for Andaz Hotels, Andaz Holiday Bazaar • Nebo Agency for Eames Foundation, Campaign to Save the Eames House • The Hoffman Agency for Malwarebytes, Unearthing Media Gold (for a good cause) • The U.S. Green Building Council, Green Apple Day of Service • Weber Shandwick for PEDIGREE® Brand, The PEDIGREE Feeding Project – “Choose The Next Communities”

Community Relations Campaign

• Blue Cross and Blue Shield of Illinois, Be Covered Illinois Educational Outreach Campaign • ChappellRoberts for Feeding America Tampa Bay, This is Not a Can of Soup • Health Care Services Corporation, Be Covered Campaign • MWW for New Jersey Development Authority, Making “Stronger than the Storm” A Self-Fulfilling Prophecy for New Jersey Shore Businesses and Communities • PadillaCRT for Children’s Hospital of Richmond at VCU, 12 Days of Cheer for Children Sparks Locally, Spreads Nationally • Publicon Public Relations for Nacarat Poland, Kurkowa 14 • Weber Shandwick for PEDIGREE® Brand, The PEDIGREE Feeding Project – “Choose The Next Communities”

Content Marketing/Brand Journalism

• MediaSource for The Ohio State University Wexner Medical Center, The Ohio State University Wexner Medical Center SAGE Test Launch • North Shore-LIJ Health System, Public Relations, Focus onHealth TV Show • Stein IAS for Trelleborg Marine Systems, Rubber Stamped!

Corporate Social Responsibility

• Cone Communications for Green Mountain Coffee Roasters, Inc., “Great Coffee, Good Vibes, Choose Fair Trade” 2013 • Diageo North America, Diageo C.A.R.E.s • The Mosaic Company for The Mosaic Company, The Mosaic Hunger-Relief Forum • TTNET, INTERNET4ALL • Weber Shandwick for PEDIGREE® Brand, The PEDIGREE Feeding Project – “Choose The Next Communities” • Westpac New Zealand, Women of Influence Awards

Crisis Management

• M Booth for Brooks Running Company, Brooks Running Company Supports and Unites Running Community in Wake of Tragedy • MWW for New Jersey Development Authority, Making “Stronger than the Storm” A Self-Fulfilling Prophecy for New Jersey Shore Businesses and Communities • National Treasury Employees Union, End the Shutdown • SHIFT Communications for McDonald’s, Boston Strong: McDonald’s Community Support During a Time of Need

Event Marketing

• AMD, AMD Technograffiti at SXSWi 2013 • DStreet for Cabela’s, Cabela’s Catches Eye of Denver Market • GolinHarris for McDonald’s US Communications, 2013 McDonald’s All American Games Continue Winning Streak in Windy City • LEWIS PR and Progress Software, #Trending: Using Integrated Communications to Raise Event Awareness • New Jersey Economic Development Authority, The Jersey Shore’s Grand Re-Opening: 130 Mile Ribbon Cutting • Walker Sands Communications for Techweek, Hello, New York. Meet Techweek.

External Publication

• American Cleaning Institute, 2013 ACI Sustainability Report • American Traffic Solutions, The Road Safety Ink Newsletter • Cherokee Nation Businesses, Where the Casino Money Goes 2013 edition • Federal Reserve Bank of Dallas, Everyday Economics: Money • Gregory FCA for CA Technologies, CA Technologies SlideShare: “Futureman: Cloud Success Tips from the Future” • GS&F for LP Building Products, Engineered Wood Magazine • Perkins Communications Dept., Perspectives Magazines

Global PR

• Dallas/Fort Worth International Airport, FTRC Re-Opening • Ketchum and g+ europe for Gazprom Export, Blue Corridor Drives Natural Gas Vehicle Use Worldwide • Stein IAS for Trelleborg Marine Systems, Rubber Stamped!

Green Initiative

• American Cleaning Institute, 2013 ACI Sustainability Report • Honeywell Hometown Solutions, Green Boot Camp • The Nature Conservancy, Working with Nature to Manage Floods • The U.S. Green Building Council, Green Apple Day of Service

Health/Fitness Campaign

• AARP, Find Your Way Around the Health Care Law • Baptist Health South Florida, Doctors Hospital “Misses You” Campaign • Biosector 2 for Sanofi Pasteur and March of Dimes, Sounds of Pertussis • Cooney/Waters Group for UCB, Inc., More Than Motion: Online Community Educates About the Full Range of Parkinson’s Disease Symptoms • Mullen for The Grain Foods Foundation, Grains For Your Brain • Novartis Pharmaceuticals/Weber Shandwick, Set Your Sights • Nyhus Communications for Gear Up & Go! an initiative of the Snohomish County Health Leadership Coalition, Snohomish County 5th Graders Gear Up & Go! to Increase Activity and Reverse Obesity Trends

Infographic

• GS&F for LP Building Products, Infographic: Wood Shrinkage • Kaiser Permanente, Is Health Information Technology Really Worth It? • PadillaCRT for The American Physical Therapy Association, Top 10 Fittest Baby Boomer Cities • Paul Werth Associates for National Safe Boating Council, 2013 Wear It! Infographic

Location-Based Campaign

• 451 Marketing for HP Hood, Hood Soup Boutique • Durham Convention & Visitors Bureau, Durham is the Tastiest Town in the South • Ketchum and g+ europe for Gazprom Export, Blue Corridor Drives Natural Gas Vehicle Use Worldwide • MWW for New Jersey Development Authority, Making “Stronger than the Storm” A Self-Fulfilling Prophecy for New Jersey Shore Businesses and Communities

Mobile Strategy

• Pioneer Services, Pioneer Services’ Mobile Strategy • Quintiles, MediGuard Mobile App • Westpac New Zealand, Westpac App Challenge

Nonprofit

• Greentarget for 13th Avenue, Raising Visibility for an Innovative College Aid Non-Profit • Nasher Sculpture Center, Nasher XChange • Paul Werth Associates for National Safe Boating Council, 2013 Wear It! Campaign • WGU Indiana, Lose The Wait

Online Newsroom

• The Coca-Cola Company, Coca-Cola Journey • Cherokee Nation Businesses, Anadisgoi • SpareFoot, The Storage Facilitator • The Halo Group for Liebherr Refrigeration North America, Liebherr Pressroom • TheNewsMarket for adidas, adidas NEWS STREAM • TTNET, MEDYANET • Wieck for Nissan Americas, Nissannews.com builds connections with media and consumers

Op-Ed Piece

• DStreet for Carey Lohrenz, DStreet Lands First Female Navy Fighter Pilot Carey Lohrenz Time Magazine Op-Ed • Hollywood Public Relations for Guidant Financial, Thought Leadership Op-Ed • PR Partners for Xeljanz, Xeljanz column

Pitch

• Kaiser Permanente, Morrie Collen Centennial • LEWIS PR for Bluebox, The Master Key: Unlocking the Potential of a Major Android Vulnerability • Metia for Geo Networks, Geo Networks’ Sewer Tour • PadillaCRT for Children’s Hospital of Richmond at VCU, 12 Days of Cheer for Children Sparks Locally, Spreads Nationally • PadillaCRT for The American Physical Therapy Association, Top 10 Fittest Baby Boomer Cities • Vantage PR, Pitching the Right Story Idea at the Right TIME to Get Mainstream Media Coverage

PR on a Shoestring

• AMD, AMD Radeon HD 7990 Publicity Stunt • Gregory FCA for Friendly Planet Travel, Promoting Awareness About Legal U.S. Travel to Cuba • Ketchum for Hebrew National, Hebrew National Heats Up Summer with “Hot Dog Legs” • Marketing Elements Pty Limited for Bernie Mitchell, Book Launch – ‘bipolar:a path to acceptance’ • Mullen for Century 21, Century 21 Breaks Bad • Spin&Co. PR for Tendence Australia, Watch Swap

Press Event/Media Tour

• 451 Marketing for BAILEYS Coffee Creamers, Coffee Break with BAILEYS • AAA, Think You Know All About Distracted Driving? Think Again. • AMD, GPU14: The Launch of Next Generation AMD Radeon Graphics Cards • Current Lifestyle Marketing for Muller Quaker Dairy, Müller Yogurt Makes National Debut with New Mom and Actress Malin Akerman • Hill+Knowlton Strategies for Twentieth Century Fox Home Entertainment, You’re Killing Me, Smalls! Twentieth Century Fox Home Entertainment Hits a Home Run With The Sandlot (20th Anniversary Edition) • The U.S. Green Building Council, Greenbuild International Conference and Expo • Weber Shandwick for PEDIGREE® Brand, The PEDIGREE Feeding Project – “Choose The Next Communities” Initiative

Product/Service Launch

• AMD, Social Media Launch of AMD’s ‘Never Settle: Reloaded’ • Definition Branding & Marketing for Lynx Grills, Lynx Smart Grill at CES 2014 • Diffusion for Robox, Diffusion Launches the Robox 3D Printer: Kickstarter and International CES Campaign • Lippe Taylor for FaceCake Marketing Technologies, FaceCake Virtually Makes Over the Media • lotus823 for ivee, “Bringing ivee Sleek, the Voice Hub for the Connected Home, to Life” • Mullen for ECCO, Sculptured 75: Taking Comfort to New Heights • PJ Lhuillier Group of Companies, Cebuana Lhuillier Pera PadaLove Rewards Program Launch • Publicon Public Relations for Nacarat Poland, Kurkowa 14 • Voce Communications for Sony Computer Entertainment America, PlayStation Wins Hearts & Minds of Gamers with PS4 Launch

Public/Governmental/Civic

• ASGK Public Strategies for Illinois Unites for Marriage, Winning Marriage Equality in Illinois • Cherokee Nation Businesses, $100 million Healthcare Initiative • Dallas- Fort Worth International Airport, 40th Anniversary • MWW for New Jersey Development Authority, Making “Stronger than the Storm” A Self-Fulfilling Prophecy for New Jersey Shore Businesses and Communities

Publicity Stunt

• AMD, AMD Radeon HD 7990 Publicity Stunt • Atlantis, The Palm, DP World Tour Championship, DP World Championship Atlantis Golf Challenge 2013 • Communications Strategy Group for Colorado HealthOP, #GetCoveredCO Awareness Event • M Booth for Andaz Hotels, Andaz Holiday Bazaar • Mary Kay Inc., Mary Kay Pink Cadillac Rally

Social Media Campaign

• Alpaytac for Euro-Pro, Euro-Pro Social Media • AMD, Social Media Launch of AMD’s ‘Never Settle: Reloaded’ • American Family Insurance, 30 Days of Thanks: Social Media Campaign • CMA for American Dairy Association Mideast, Big Holiday Potluck • Coty Prestige, Daisy Marc Jacobs Pop-Up Tweet Shop • Geben Communication for West Street Productions, LLC, Social TV Activation: Driving Engagement & Viewership for a PBS Documentary Premiere • GolinHarris for Fruttare, Building a Bridge for Fruttare™ and Festival Goers • Ketchum for ConAgra Foods – Hebrew National, 99 Reasons to Love Hebrew National • Sony Computer Entertainment America, PlayStation4 Launch on the Blog and Social Media Channels • The Impetus Agency for American Pet Products Association (APPA), Pets Add Life (PAL) • ZigZag PR for QBD The Bookshop, QBD Book Hipster

Use of Facebook

• 451 Marketing for The Yankee Candle Company, America’s Most “Liked” Candle • Cooney/Waters Group for UCB, Inc., More Than Motion: Online Community Educates About the Full Range of Parkinson’s Disease Symptoms • Ketchum for ConAgra Foods – Hebrew National, 99 Reasons to Love Hebrew National • Liberty Mutual Insurance, “30 days, 30 ways” • PadillaCRT for Children’s Hospital of Richmond at VCU, 12 Days of Cheer for Children Sparks Locally, Spreads Nationally • Weber Shandwick for PEDIGREE® Brand, The PEDIGREE Feeding Project – “Choose The Next Communities”

Use of Twitter

• Cronin and Company, LLC for Connecticut & Western Massachusetts McDonald’s Owner/Operator Association, McDonald’s #BreakfastRoutines Twitter Party • Dallas/Fort Worth International Airport, @DWFAirport Twitter Feed • MSLGROUP in India for Sony India, Sony Xperia Z1: The Rise of Mobile Photography

Viral Campaign

• Ketchum for Hebrew National, Hebrew National Heats Up Summer with “Hot Dog Legs” • North Strategic for Canadian Tire Corporation, Only in Canada: The Canadian Tire Ice Truck • The Impetus Agency for American Pet Products Association (APPA), Pets Add Life (PAL)

Website Launch

• Coca-Cola de México for Eugenia César, “Inspiring Great Stories”, Coca-Cola Mexico Sustainability Report 2012 • Folk/Barnardos Australia, Barnardos Australia website redevelopment • Omnicom Media Group, Media Pulse • The Hoffman Agency for City of Fremont, The City of Fremont Crashes the Silicon Valley “Party”

Grand Prize: PR Campaign of the Year

• Change.org, Using Digital Storytelling to Empower the Boy Scouts of America to End its Anti-Gay Policy • Cornerstone Public Relations for BitTorrent, BitTorrent is Not a Crime • Nasher Sculpture Center, Nasher XChange • Stein IAS for Trelleborg Marine Systems, Rubber Stamped! • TTNET, TTNET 360

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