Holly Johnstone

Holly Johnstone

Strategic Communication Consultant - JBG Smith

Holly Johnstone is a strategic internal communication consultant with more than 25 years of experience in partnering with corporate, nonprofit and international clients. Her client list includes Amazon Games, Assurant, Children’s Hospital of Wisconsin, Electronic Arts (EA), JBG SMITH, Marriott International, Northwestern Mutual, Ross Dress for Less, SC Johnson, Versiti, Zynga and a “Big Four” consultancy.

A dynamic, transparent and agile business partner, Johnstone is focused on the role of internal communication in enabling business performance while enhancing the employee experience. With a reputation for building deep and lasting relationships based on authenticity and trust, Johnstone consistently delivers excellent results and contracts with repeat clients — a testament to her ability to understand and address the specific challenges and nuances of each organization, culture, project and team.

Before starting Johnstone Communication in 2004, Holly spent 12 years in strategic leadership communication positions at major corporations, including S.C. Johnson & Son, Inc. and Assurant Health, part of Assurant, a Fortune 500 company with a net worth of $9 billion, $11 billion in annual revenue, and 15,500 employees worldwide.

While (or maybe because) employee communications often deal with serious topics (highly contagious pandemic anyone?), Holly always tries to find ways to have fun while working. Keeping things light at appropriate times enables her to build comfortable working relationships that lead to organic and productive solutions and makes the process more enjoyable.