Spokesperson and Social Media Leader - Denver Water
Jose Salas is Spokesperson and Social Media Manager for Denver Water, Colorado’s oldest and largest drinking water utility serving more than 1.5 million people. He oversees social media strategy, content creation and analytics, develops strategies that drive growth and engagement, and educates internal teams and leaders on social media best practices and brand guidelines to establish a consistent brand voice online. He also plans and executes rapid response for crises and breaking stories, and helps the organization inform and educate the public through social media outreach, interviews and media coverage coordination, and news site story development. As a bilingual communicator, Jose helps connect the dots between the Latino community and the organization. He currently serves as immediate past-president for the Colorado Chapter of the Public Relations Society of America. Before joining Denver Water, Salas worked in the nonprofit sector managing social media accounts, marketing and day-to-day operations for two trade associations.