Linda Holliday

Linda Holliday is the chief executive officer of Citia, a first and only system that creates “snackable,” measurable, multi-channel content for companies including Viacom and GE as they adapt to the new mobile-most media ecosystem.  She is a serial entrepreneur at the intersection of media, communications and technology. The first designer admitted to The Wharton School, where she studied systems sciences, Linda’s been a “design thinker” before it had a label. After an early career in sports marketing, television and production, Holliday also co-founded Medical Broadcasting Company (now Publicis Health), combining communications, tech and science to pioneer digital for organizations including J&J, Claritin, Viagra and dozens more.