Veronica Rodriguez

Veronica Rodriguez

Chief Brand Ocer - H&S

Veronica Rodriguez is the Chief Brand Ocer at H&S, and an award-winning cross-cultural marketer with over 25 years of strategic integrated marketing experience. Rodriguez oversees all brand engagement, brand experience, and cultural transformation practices at the agency, spanning travel and hospitality, food and beverage, lifestyle, and consumer marketing divisions, with a focus on scaling new products, services and engagements across the firm’s client portfolio, including, Cierto Tequila, Dickies, Samsonite, Fairmont Hotel & Resorts, The Arizona Biltmore and Grand Wailea, both A Waldorf Astoria Resort, among others.

With a keen ability to harness research and insights, Rodriguez brings a strategic mindset to the agency’s campaign work, including talent and influencer relations, digital output, creative content, and brand experiences. Her award-winning campaigns intersect culture and diverse consumer passion points, perspectives and purpose. She is the co-founder of the H&S x REFRAME Collective – the firm's partnership with REFRAME: The People Leaders Platform – and works to bridge connections between organizations and diverse audiences, bolstering her goal to amplify unheard voices through inclusive stories, truth-telling and transformative experiences.

During her tenure at H&S, Rodriguez has led multiple award-winning communications initiatives resulting in 3x’s Bronze Cannes Lions, 2x’s Webby and 1x CLIO Awards for the agency’s long-standing brand partner BACARDÍ; as well as a Gold Cannes Lions for the Color of Change “The Pedestal Project.”

Prior to joining H&S, Rodriguez lead Multicultural Marketing at Edelman and digital strategy at Marina Maher Communications where combined, she delivered best-in-class results for some the world’s most leading brands including Diageo, Heineken, Kraft Foods, Pepsi, Procter & Gamble, Unilever and Verizon, among others.

Outside of her professional role, Veronica works closely with arts and community-based organizations grounded in the principles of diversity, equity, inclusion, and belonging; as well as social justice philanthropy and the power of the arts as a tool for advancing equality for all global citizens. She also volunteers with, creating innovative and impactful workplace training models between businesses and public schools.

Veronica holds an Executive Masters in Communications Management from S.I. Newhouse School of Public Communications at Syracuse University.