Rebranding ‘global warming’

Do you ever think, as you’re trudging outside in the freezing winter, that this “global warming” is a bunch of nonsense that some shaggy-haired liberals cooked up. New polling by ecoAmerica, a nonprofit environmental marketing and messaging firm in Washington, shows that some people that’s the case. To combat this perspection, ecoAmerica is trying to introduce new terms into the dialogue, like “our deteriorating atmosphere” and “moving away from the dirty fue…

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