Recession has given a boost to word-of-mouth spending, importance

Word has it that word-of-mouth marketing is one sector of the communications world that isn’t suffering from the economic downturn. “Case in point: Omnicom’s OMD is preparing to launch a new [word-of-mouth] practice this fall called OMD Word, according to sources,” reported Adweek ’s Steve McClellan. “The offering has been in the works for months, but agency executives said they weren’t prepared to discuss it in detail until Q4, when a formal launch is planned.”

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