Recruiter shares 5 tips for landing a PR job in 2012

The author, who has worked in human resources for major public relations firms, offers some important job-hunting advice for the new year.

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1. Know someone at an agency where you are just dying to work? Spruce up that resume, network like no other, and show your brand and worth. Reach out to your network, especially to someone who also receives an incentive for referring you. Pull together your own case studies and present them in a format that will turn the eye of even the most weathered HR professional.

2. Don’t just demonstrate that you know or understand a company’s culture and core values. Be ready to show that you are, in fact, a great fit for the company and how you both can be beneficial to each other. If you are reaching out to an in-house position, be sure to show how your experience in agency life can be a plus for an in-house job.

3. Look for those press releases that have contacts at an agency/in-house job that you covet. Reach out to them. Let them know that you are interested in their company and ask for a few minutes of their time to discuss the company and the best way to get your resume viewed. It takes a lot to secure that dream job, don’t be afraid to leap.

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