Red Cross’s Twitter gaffe inspires people to donate blood

This is what we call a feel-good story. An errant tweet on the Red Cross Twitter feed didn’t lead to #FAIL mentions on Twitter, but instead a renewed interest in the organization’s blood drives.

On Tuesday night, someone who works at the Red Cross accidentally tweeted this on the organization’s account: “Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer…when we drink we do it right.” That was meant for a personal account.

Red Cross followed up with this tweet: “We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys.” Well played.

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