Want to use content from Reddit in your mediatainment or content marketing? Get permission first. That’s the message Reddit is sending to journalists in what it calls its “pressiquette,” or press etiquette, guidelines. The first section urges users to “respect the community when sourcing content”:
If you see an interesting story or photo on Reddit, message the redditor who shared the piece to ask for their permission prior to using it in an article or list, ask how they would like it to be attributed, and provide them a deadline before you move on to another story. Please respect redditors who may wish to stay anonymous, or to not be featured in an article.
The post also has some advice for media outlets that want to promote their content on Reddit. Namely, don’t exploit it for page views:
If you’re submitting your own work, keep in mind that Reddit’s rules on spam are a bit different than you may be used to. People on Reddit feel like a community, and they want to make sure you’re part of that community and not just exploiting it for pageviews. See our self-promotion guidelines for more advice. In keeping with the community ideal, redditors want to make sure that the items they’re seeing on their various front pages were fairly chosen by the community as a whole. This means that, if you’re submitting something, don’t pass it around to your co-workers to upvote. We consider that vote cheating and it’s the quickest way to get people to think of your posts as fraudulent.
Sites such as Buzzfeed have been widely criticized for heavily borrowing from Reddit or, as Politico points out, downright plagiarizing.