Good morning, PR pros:
Reddit is testing the livestreaming waters with a service dubbed the “Reddit Public Access Network.”
Users who want to tune into broadcasts can do so directly from the subreddit, but top streams will appear on Reddit’s front page throughout the testing period, according to a blog post. Users will also be able to vote on their favorite stream, similar to Reddit’s upvote system, which will dictate what appears on the homepage.
Not everyone will be able to stream. The company is being “incredibly judicious with the rollout of RPAN,” it says, and even created additional policies specifically for people using the new feature. There are obvious rules — no pornography, or illegal or dangerous behavior, for example — but Reddit’s new policies also state that borderline behavior is also prohibited.