Social Media Reese’s responds to online criticism with ‘All Trees Are Beautiful’ campaign The brand is garnering positive PR for the way it’s returned consumers’ snark and played on current trends after a backlash with its Christmas candy. By Kevin Allen@kevin_j_allenDec. 16, 2015 SHARE Ragan Insider Premium Content Many said that the candy more closely resembled excrement than pine, and took to Twitter to criticize the brand’s effort: #reeses you call it a tree. I think the rest of us see it as a turd. #homelife #whiteaintright pic.twitter.com/zSl4KsEinD — Shelf Life Shop (@shelflife_shop) November 15, 2015The big question today is: Is this a @ReesesPBCups tree or #poop? #chocopoo #youwerethinkingit #christmas #yummy pic.twitter.com/UFhIZmibIk — Pooping People (@Poopingpeople) December 13, 2015 To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.