Reese’s responds to online criticism with ‘All Trees Are Beautiful’ campaign

The brand is garnering positive PR for the way it’s returned consumers’ snark and played on current trends after a backlash with its Christmas candy.

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Many said that the candy more closely resembled excrement than pine, and took to Twitter to criticize the brand’s effort:

#reeses you call it a tree. I think the rest of us see it as a turd. #homelife #whiteaintright

— Shelf Life Shop (@shelflife_shop) November 15, 2015

The big question today is: Is this a @ReesesPBCups tree or #poop? #chocopoo #youwerethinkingit #christmas #yummy

— Pooping People (@Poopingpeople) December 13, 2015

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