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Communicators might not be dealing with Zika and Ebola in this very moment. Still, there’s plenty to learn about how to manage a crisis from our top-notch health care experts.

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Success leaves clues.

Plenty of PR and communications pros live with the nagging feeling that their crisis plans aren’t up to date nor technologically savvy enough for today’s world. Zika, Ebola and other global health threats—along with ever-increasing hospital cyberattacks and workplace violence—require PR practitioners to be ready to take action at a moment’s notice.

In 2014, Emory University communications executives Vincent Dollard and Nancy Seideman made industry headlines for their stellar work in handling the news frenzy surrounding Emory’s treatment of Ebola patients—the nation’s first-ever cases of the disease.

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