Report: 49 percent say brands don’t meet customer experience expectations

The majority of brand managers place measuring their effectiveness as a top priority, but in doing so, many have overlooked using consumer data to better deliver interactions.

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If you’re one of the many PR and marketing pros fixated on measurement, don’t forget to also focus on your consumers.

A recent report by Xaxis titled, “Measuring Success: The Outcome Media Report” revealed that the majority of marketers (81 percent) say it’s crucial that the results of their digital campaigns correlate with business results such as sales, and nearly the same amount (80 percent) say that meeting business objectives can secure or increase their marketing budgets.

Customer experience is a huge way to drive business results through digital marketing. Seventy-eight percent of consumers said they’re more apt to be loyal to organizations that understand them and what they seek.

Customer experience can go hand-in-hand with delivering positive digital marketing results that boost business goals, but it’s also an area where marketers’ perceptions don’t match consumers’ desires.

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