Report: Change in Google algorithms hurting small businesses online

Meanwhile, big retailers—such as Walmart, Target, and eBay—are profiting from Google’s decision to favor original content in its search results.

The culprit is Google.

The Wall Street Journal reports:

“Many small but growing Web retailers say they have been punished since Google, which handles nearly two-thirds of all Web searches, moved in late February to weed out ‘content farms,’ or sites that post information without attention to quality or by copying text from other sources such as government websites.”

Many small businesses often copy and paste product descriptions from the manufacturer, instead of writing them in-house.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.