Marketing Report: Digital marketing budgets on the rise A study of chief marketing officers around the globe by Accenture Interactive also found that both email and radio marketing have grown in effectiveness since 2012. By Barbara NixonJuly 10, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.