How are communicators viewing the future of the industry?
A closer look at digital content and e-commerce is at the top of the list for many ahead of more months of uncertainty and disruption from the COVID-19 crisis.
More than 88% said that digital strategies, from content marketing to social media, were more important now than in previous years.
However, not many organizations have decided that paid content, whether through ads or social media promotions, is an important part of their digital efforts. About a quarter of respondents said that paid content was an important part of their digital content strategy, while almost 40% said it wasn’t important for their strategy.