It’s a good time to be a PR consultant—or perhaps we should say that it’s a much better time to be a PR consultant than it was in 2009.
According to the International Communications Consultancy Organisation, the PR consultancy sector grew bigger and stronger in 2010, and it’s showing no signs of slowing.
The U.S. and United Kingdom markets saw double-digit rebounds in fee revenue at 11 and 13 percent, respectively. Profitability rose by an average of 30 percent in the U.K. in 2010.
The top five challenges for the organizations that were surveyed for the organization’s World Report were:
2. Client budgets
Never fear, though—the outlook for 2011 is bright.
“All countries surveyed in the World Report expect conditions to be as good or better in 2011 than in 2010,” according to the ICCO. “Twenty out of 24 predict outright growth this year of up to 20 percent, while the remaining four predict that fee revenues will remain the same or increase slightly.”
Learn more about the good fortune befalling PR consultants here.